When I used to work in a tack store in northern California, I was always the minority. Besides being the youngest employee, I was the only person who didn't own a western saddle and couldn't herd a cow. Additionally, while my coworkers would go around wearing Cowgirl Tuff and Wrangler, I stuck to my own (non-horse brand) jeans.
Just looking at this picture from the Cowgirl Tuff website, makes me a little on edge.
That style simply isn't for me.
Leave it to Ariat to save the day.
I don't know exactly how long Ariat has been making jeans, I just know that my old work place was very excited to be getting them in in February and that in the 3 years I worked there, I never saw a pair.
I love how they made a simple, nice looking pair of jeans. NO unnecessary flair, NO erratic designs, NO sequins (my goodness do I hate sequins)!! To top it all off, the price isn't that bad.
This pair sells on zappos for $69.99:
Oh Ariat, I love you so.